With the opening of a new Coles Store in Pyrmont Advertising Scooters were the first choice to target the high foot and vehicle traffic area. With a focus on regions with high levels of foot traffic and entry to shopping hubs the Advertising Scooters delivered high levels of saturation and frequency.
Key coverage points for the Coles Advertising Scooters were to: circulate high traffic arterials, impact shopping hubs and target public transport points.
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